We at Brij design studio were tasked to create a Confectionery packaging design for our client Derby's upcoming brand 'Ghotala'. Our first hand audit of experiencing the taste of product helped us achieve this unique idenity of the brand which was crafted with visualisation of the final packaging of pouch and the wrapper design for lollipop. As a packaging design studio, we always focus on unique design strategy which could help the brand stand out in competition. The result for this pouch packaging for Ghotala made the brand more exciting and relevant to kids. The design elements placed in an interesting way creates curiosity which attracts the target audience.