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INFANT FOOD PACKAGING DESIGN.

The primary function of a food packaging design is to attract and sell itself. Packaging is the face of the company. This means that a strong brand identity be created that communicates information about the product clearly, concisely and relevantly to the target audience. As an advertising agency we do this by working closely with our clients thus enabling us to truly understand their business, empowering the team to deliver insights that truly engage the audience. For scientific brain neutraceutical's brand Granum, we designed the logo, after which the next step was packaging designing for the milk cereal baby food. Packaging design for Granum involved good layout, eye catchy colour palate, information conveyed graphically and the USP's mentioned. The box package has an international look as per the clients brief and can stand distinctively against competition. It has all the qualities required to be the brand ambassador of the company.