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A name is a first impression, a symbol, and a one-of-a-kind communication tool. With a single word or phrase, you can convey what a business or product stands for. Apart from sounding nice, a good name is the start of a story. Just like the title of a book, the brand name distils the narrative into one or several words. Having worked with the jewellery industry at various levels like, website design and development, graphic design, branding, logo designing etc, we have a strong hold on jewellery brand development. Our client Shree Shree Export Corporation wanted a name followed with brand development for everyday wear jewellery. The name NITYAAH is original, legally defensible, and easy to say and spell. It means 'forever'. Designing the logo, followed by marketing material and banner designing for iijs 2017 was an ingenious process.