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JEWELLERY BRAND IDENTITY

Naming the brand as UNIDO meaning 'united' in Spanish was a result of brainstorming for a collection of solitaire wrap rings. The multi wearable ring's brand is a baby brand of SSCE- Shree shree export corporation. A collection with only solitaire rings and multi wearable rings was launched during IIJs- India International Jewellery Show 2017. At Brij Design Studio we believe that the logo designs should be powerful, but not overly complex, and make an almost instantaneous and memorable impact. The Logo design for the jewellery brand- Unido has a significant play of typography where Uni signifies oneness and Do calls for an action. The tag line "two is one" talks about the rings being multi wearable. Our task as a specialized graphic design studio in branding and identity development was to envision the brand elements and its future implications. We also created the brand communication with marketing collaterals for signature iijs 2017