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PACKAGING DESIGN FOR WHEY PROTEIN

At Brij design studio, we develop relevant and compelling brand stories. Then we tell them through brand design and packaging. Stories that connect shoppers with brands through packaging at retail. We believe at the heart of every successful brand is a meaningful and emotional bond with shoppers. So when the famous celebrity Marika Johansson was to launch her series of whey protein, we started to conceptualize and design packaging that entices prospective buyers and reinforces the brand identity. The result was satisfying, with the use of appropriate colours, typography and images, the packaging of whey protein appeals protein users to try this brand.