SHRIKHAND PACKAGING LABEL DESIGNS
A Successful product packaging enhances brand loyalty and ownership. So when National dairy wanted to design their packaging for Shrikhand we did the needful which also helped the brand in establishing a stronger bond with its consumers beyond their products.
This project required the consumers to be associated with the Indian feel & touch while they review the Shrikhand. After careful deliberation, we created a palette of colors based on Indian people , their taste, and culture. Through a cohesive yet flexible visual language, series of label designs were developed that communicated product propositions clearly and distinctly.