Branding for cold drinks need innovative and emotional communication. Looking at the insight of each consumer we came with the thought of having a small rhyming statement. Reason concerns the fact that lots of people do like ads that rhyme. Rhyming ads are not only more memorable, they are also more likely to be talked about and repeated to others. So we came up with - "Har dil bola- cloud 9 Cola". Rhymes are more persuasive than the same statement without rhymes, so it was easy to capture the audience's attention.
During the launch phase of CLoud 9 Cola, we also communicated one of the most important USP, i.e. "Caffeine free" . This communication was useful to share the shelf space with the market leaders of Cola. It also helped the brand to climb the ladder of sales successfully.