TUBE AND BOX PACKAGING
Ratan Ayurvedic was launching an acne treatment pack with a facepack and gel in it. As their design and advertising agency our team decided to highlight the use of their 2 ingredients i.e. Papaya and Neem. We were successful in lightening the key strength of the product i.e. 'TECHNOLOGY DRIVEN PRODUCT' and 'MADE WITH NATURAL INGREDIENTS'. The whole look of the two tubes and the box pack was a combination of nature and technology. Selecting the right colour palette and typography was important to give th product an up market look. The colour palatte consist of less - saturated colours offering a soothing sensation that works well for the skin products. The design elements and typography helps in lightening the product benefits.