Besides taste, another thing that plays a huge role in the success of any candy brand in its branding - the more attractive & intelligently designed packaging, the more it will attract customers & the more it will sell. We named the kacha kery candy as GHOTALA sounds fun and excitement. The logo is appropriate with a haywire typo & naughty expression of the candy. Ghotala is a kacha kery with anardana powder flavour. So the tagline - Swad ka chulbula chuska tickles the taste buds. The color palatte & the attractive packaging design with a wide mouth did wonders on the sale front.