Moving on from brand awareness stage to brand preference HVK jewels approached us. We developed a holistic approach for the same. From naming their fashion show for IIJS 2013 as ' SPARKLING DESIRES FOREVER' to selecting the right celebrity as show stopper, from designing the logo for the show to selecting the flow of the event we did it all. Having Mrs. Genelia Deshmukh worked very well for the brand. Her photoshoot was appreciated by everyone and the stall at IIJS was the centre of attraction.