HEALTHY PRODUCT PACKAGING DESIGN FOR VATLIFTAR MALT AND VATLIFTAR CAPSULE.
Ratan Ayurvedic, a well known brand in the Ayurveda segment have protein driven supplement called "VATLIFATAR CAPSULES" and protein driven nutritional supplement "VATLIFATAR MALT" . They approached us with the need to redesign their old pack as they required creating USP that could help them market this product to a larger audience. Also revamping the older pack required new identity & a complete makeover to communicate and relate to the target with ease.
In India, the health nutrition category is dominated by foreign brands, which are perceived to be more effective as they appear premium and good quality. Consumers in this category have insufficient knowledge of which products are for which specific objectives, and rely on physical trainers, nutritionist, and doctors for this. The challenge was to create a packaging design that would speak about product characteristic as well as compete with international brands.
We created an international look alike packaging design keeping the consumer's in mind. The protein driven nutritional supplement was given the right positioning like "Revolutionary" and "All in One" . These were infused as a strong brand recall communication, combined with the use of illustrations of a strong and well built man with muscles.
The pack showcasing image of a strong & powerful built man, served as a perception that the buyer could conceive in their mind while evaluating the product with other international brands. The new packaging design created the image of a premium range product that could easily compete with international players and also facilitate product communication to the customers.
OUR TEAM SPECIALISES IN HEALTHY FOOD PACKAGING DESIGN FOR VARIOUS CONSUMER BRANDS IN INDIA