Talwalkars campaign was to launch their new EMS technology. We geared up the campaign to the niche market and not generic, with the appropriate copy- LOSE FLAB. NOT TIME. Combining it with appropriate images this ad campaign accross India founded a deep psychological insights on the target audience persuing them to enroll. The brands attitude, product and ethos are effortlessly put accross in all mediums i.e. press ads, leaflets, gym boards, posters etc.