D03, Parle Colony, Sahkar Road,
Vile Parle (East), Mumbai 400057
+91 98335 89989
birju@brijdesignstudio.com

TempttRestaurant Branding
Building a Restaurant Brand Through Identity, Photography and Website Design
Client
Temptt
Category
Restaurant & Hospitality
Project
Restaurant Brand Development
Project Overview
Temptt Restaurant Branding
Building a Restaurant Brand Through Identity, Photography and Website Design
Client
Temptt
Category
Restaurant & Hospitality
Project
Restaurant Brand Development
Scope
01
The Brief
Creating a Distinctive Identity for Temptt
Temptt needed a visual identity that could bring together its restaurant experience, food presentation and rooftop setting. The brief extended beyond creating a logo. The brand also needed photography and a website that could present the restaurant's food, atmosphere and overall experience to potential diners.
At Brij Design Studio, we approached the project by considering how these elements could work together. The objective was to create a recognisable brand identity and carry it into the restaurant's photography and digital presence, giving customers a more consistent impression of Temptt before they visited.

02
The Design Challenge
How Do You Communicate a Restaurant Experience Before the Visit?
A restaurant brand is experienced through more than its name or logo. Customers may first encounter it through food photographs, a website, promotional creatives or other visual communication.
For Temptt, the challenge was to connect these different touchpoints so they presented a consistent picture of the restaurant. The logo needed to establish the brand's identity, photography needed to showcase the food and rooftop setting, and the website needed to bring the experience together in a useful digital format.
Our approach focused on building these elements as parts of one restaurant branding project.
03
Restaurant Brand Identity Design
Creating the Visual Foundation for Temptt
The brand identity established the visual foundation for Temptt's communication. We worked on the brand concept, colours, visual identity and supporting graphic elements to create a consistent direction for the restaurant.
For hospitality businesses, these elements need to work across different applications, from promotional materials to digital platforms. The identity therefore had to be more than a logo used in isolation; it needed to provide a recognisable visual language that could be carried throughout the brand's communication.
This became the foundation for the photography and website work developed as part of the project.
04
Restaurant Logo Design
Giving the Brand a Recognisable Signature
A restaurant logo is often one of the first brand elements customers notice. It appears across digital communication and promotional materials, helping establish recognition and connect different applications to the same business.
For Temptt, we developed the logo as part of the wider brand identity rather than treating it as a standalone graphic. Its role was to establish the restaurant's visual signature and work alongside the brand colours and other design elements.
The logo formed one part of a broader identity system designed to create consistency across Temptt's visual communication.


01
Restaurant Photography
Showing the Food, Setting and Experience
Photography played an important role in presenting Temptt to its audience. Food imagery helps potential diners understand what a restaurant offers, while photographs of the setting provide context for the experience beyond the menu.
BDS worked on photography concept development and shoot management for Temptt. The creative direction focused on showcasing the restaurant through visual content that could be used across its brand communication and social media.
Rather than treating photography as an unrelated service, we considered it alongside the identity so that the images could support the overall presentation of the restaurant.
Food Photography for Restaurant Branding
Making the Menu Part of the Visual Story
Food photography gives a restaurant a way to present its menu visually before customers arrive. Composition, lighting and presentation all contribute to how dishes appear across promotional materials and digital platforms.
For Temptt, the photography work formed part of the restaurant's wider creative direction. The aim was to create imagery that could showcase the food while supporting the brand's communication.
These photographs also provided visual content for the restaurant's digital presence, helping connect the food presentation with the identity and overall restaurant experience.
Food Photography



Swipe the menu

Rooftop Restaurant Photography
Bringing the Setting Into the Brand Experience
Temptt's rooftop setting was another important part of the restaurant's presentation. The website needed to communicate not only the food but also the atmosphere and view associated with dining at the venue.
We incorporated imagery of the rooftop setting into the website experience, allowing visitors to explore another dimension of the restaurant before planning a visit.
This helped the visual communication extend beyond individual dishes and present the restaurant as a complete dining destination, with its food and setting forming part of the same story.
Restaurant Website Design
Translating the Brand Into a Digital Experience

05
The website was designed to give Temptt a digital presence that reflected the restaurant and made its offerings easier to explore.
We focused on presenting the food, menu and rooftop setting through a visual layout supported by photography. The intention was to create a website that felt connected to the restaurant itself rather than functioning only as an online information page.
By carrying the brand's visual direction into the digital experience, we brought the identity and photography together in one place. The website became another important touchpoint through which customers could discover Temptt.
Connecting Branding, Photography and Website Design
One Restaurant Brand Across Multiple Touchpoints
The logo established the visual signature. Photography presented the food and rooftop environment. The website brought these assets together to communicate the restaurant's offerings and atmosphere.
The Temptt project brought together three important parts of restaurant brand development: identity, photography and website design.
Considering these elements together helped create a more connected brand presentation. Instead of developing isolated design assets, we approached the project as a coordinated set of brand touchpoints that could support how Temptt introduced itself to potential diners.
What We Designed
The Temptt restaurant branding project included:
01
Restaurant brand concept development
02
Restaurant logo design
03
Visual identity and brand assets
04
Brand colour direction
05
Branding graphics
06
Restaurant photography concept development
07
Photography shoot management
08
Food and restaurant imagery
09
Website design
10
Website imagery and visual presentation
11
Brand communication materials
The Final Brand Experience
A Connected Identity, Visual Story and Digital Presence
The Temptt project brought the restaurant's identity, photography and website into a shared visual direction. Each element served a different purpose while contributing to the same brand presentation.
For BDS, the project reflects an integrated approach to restaurant branding, where visual identity and digital design are considered alongside the photography that helps customers understand the experience being offered.
01 · FoundationIdentity
02 · SignatureLogo
03 · Food & settingPhotography
04 · DigitalWebsite
Temptt
The Final Brand Experience
A Connected Identity, Visual Story and Digital Presence
The logo established recognition, the photography showcased the food and rooftop setting, and the website allowed visitors to explore the restaurant digitally.
Project Summary
Identity, photography and website, working together.
Temptt partnered with Brij Design Studio for restaurant brand development, photography and website design.
The project included the development of the brand's visual identity, logo, brand colours and supporting graphics, alongside photography concept development and shoot management. BDS also designed the restaurant website to showcase its food, menu and rooftop setting.
By connecting these elements, we developed a consistent visual presentation across the restaurant's identity and digital presence. The project demonstrates how restaurant branding can extend beyond logo design to include the photography and website through which customers discover a dining destination.
More Work
Our work that will interest you
Journal
Blogs you may like
Questions & Answers
Frequently Asked Questions
BDS worked on Temptt's brand concept, visual identity, logo, brand colours, branding graphics, photography concept development, shoot management and website design.
Restaurant branding includes the visual and communication elements that shape how customers recognise and understand a restaurant. Alongside a logo, this can include photography, website design, colours, graphics and promotional materials that create a consistent brand presentation.
Restaurant photography showcases the food, menu and atmosphere through visual content. When developed alongside the brand identity, it helps create a consistent presentation across websites, social media and promotional materials.
A restaurant website gives potential diners a place to explore the menu, view photographs, understand the setting and find relevant information before visiting. A considered design can make these details easier to navigate while reflecting the restaurant's visual identity.
A restaurant branding agency helps develop a restaurant's identity and visual communication. Depending on the project, services may include brand concept development, logo design, brand identity, photography, marketing materials and website design.
Yes. Developing these elements together helps maintain consistency across the restaurant's logo, imagery and digital experience. For Temptt, BDS brought the identity, restaurant photography and website design together as parts of one project.
A branding agency in Mumbai can help a restaurant develop its visual identity and extend it across photography, website design and promotional communication. The scope depends on the restaurant's objectives and may cover everything from the initial brand concept to the final digital presentation.
A consistent restaurant brand uses a connected visual direction across its logo, colours, typography, photography and digital assets. Applying these elements thoughtfully helps customers recognise the business across different platforms and communication materials.
Restaurant Branding Agency in Mumbai
Opening a restaurant? Let's make it tempting before the first visit.
Let's Talk →