D03, Parle Colony, Sahkar Road,
Vile Parle (East), Mumbai 400057
+91 98335 89989
birju@brijdesignstudio.com
Branding Case Study Examples
Real Branding Projects. Real Design Thinking. Real Brand Stories.
At Brij Design Studio, we believe the best way to understand our work is to see how we approach real brand challenges. Our branding case studies take you behind the finished logo, packaging or website to show the thinking, design decisions and execution that shaped each project.
From brand identity and packaging design to websites, ecommerce, photography and social media communication, these case studies showcase how we work with brands across different industries and stages of growth.
Explore our selected branding case study examples to see how strategy, design and execution come together to build brands that are distinctive, relevant and ready to grow.
The Case Studies
Nine Brands. Nine Stories.
Valentine Campaign for Brand Marketing – Harshdeep India
Social Media Campaign
Luxury Packaging Design – St. Regis (Marriott Group)
Luxury Packaging
Brand Launch & Personal Branding for "Unseen" by Dr. Rachna Buxani
Personal Branding
Brand Launch and Development for Agrishield
Brand Launch
Derby Confectionery Packaging
Packaging Design
Suksham – Rebranding for Authenticity and Regal Elegance
Rebranding
Branding & Packaging for QuicFood
Branding & Packaging
Launching 'Vakooz' – A Healthy Snack Brand
Branding & Packaging
Muebles Outdoor Furniture Brand Launch Case Study
Brand Launch
Our Branding Case Studies
Every brand has a different starting point. Some need a completely new identity, while others need packaging that stands out on shelf, a digital presence that reflects the brand, or a clearer visual system across multiple touchpoints.
Our case studies document these different challenges and the solutions we developed for them.
01
Brand Identity Case Studies
Explore projects where we worked on the foundation of the brand from positioning and visual direction to logo design, typography, colour systems and brand identity.
These brand identity case studies show how we translate a brand's character and business objectives into a visual identity that can work consistently across different applications.
02
Packaging Design Case Studies
Packaging has to work in the real world on shelves, online, in stores and in the hands of customers.
Our packaging design case studies cover projects across FMCG, food, wellness, fragrance and lifestyle categories. They show how we approach packaging structure, visual hierarchy, illustration, photography, typography, colour and production requirements to create packaging that is both distinctive and practical.
03
Website & Digital Branding Case Studies
A brand does not stop at its physical identity. Its website and digital platforms need to carry the same visual language and communicate the brand clearly.
Our website projects explore how we extend brand identity into website design, ecommerce website design and digital communication, creating digital experiences that are aligned with the overall brand.
04
Social Media & Brand Communication Case Studies
For many brands, social media is one of the most visible expressions of their identity.
These projects demonstrate how we develop social media design and brand communication that maintains visual consistency while giving brands the flexibility to communicate campaigns, products, launches and everyday content.
Branding Case Studies Across Industries
Our portfolio spans different categories, because every industry brings a different branding challenge.
01
FMCG & Food Branding Case Studies
From packaged foods and snacks to beverages, spices and wellness products, our FMCG projects involve creating brands and packaging designed to compete in busy retail environments.
Explore case studies covering FMCG branding, food packaging design, pouch packaging design, product packaging and brand development.
02
Jewellery Branding Case Studies
Jewellery brands require a different level of attention to detail, from identity and visual language to photography, catalogues and launch communication.
Our jewellery case studies explore how we build premium visual identities and communication systems for jewellery and diamond brands.
03
Home Decor & Lifestyle Branding Case Studies
From aroma and fragrance products to planters, furniture and interior brands, our home decor work combines product presentation with a strong lifestyle-led visual identity.
These projects include home decor branding, packaging design, ecommerce websites, photography, social media and digital communication.
04
Branding Case Studies Across Other Industries
Our work also extends into hospitality, architecture, technology, healthcare, fashion, construction and other business categories.
These projects demonstrate how our design process adapts to the audience, business model and communication requirements of each brand.
Questions & Answers
Frequently Asked Questions
A branding case study explains the process behind a branding project, including the original brief, design challenge, creative direction, identity development and final brand applications. It gives a deeper understanding of how the design was developed rather than showing only the finished work.
Our case studies cover brand identity design, brand development, packaging design, FMCG branding, jewellery branding, home decor branding, website design, ecommerce design and social media communication, along with other brand design projects.
Yes. Our portfolio includes packaging projects across food, FMCG, wellness, fragrance and lifestyle categories. These include pouch packaging, box packaging, product packaging and complete packaging systems developed for multiple product variants.
Yes. Depending on the requirements of the brand, a project can extend across multiple touchpoints. We can develop the brand identity and then apply the same visual system across packaging, websites, ecommerce, social media and marketing communication.
Yes. Our branding projects can involve creating a new identity for a developing business, building a brand from the ground up, or refreshing and extending the identity of an existing brand.
Our portfolio includes FMCG, food, jewellery, home decor, fragrance, wellness, lifestyle, hospitality, architecture, technology, fashion and other industries.
We begin by understanding the brand, its business, audience and communication requirements. We then develop the creative direction and visual system before applying the identity across the relevant brand touchpoints.
Case studies show more than the agency's visual style. They help you understand how the agency approaches different business problems, develops creative concepts and translates strategy into practical design across multiple applications.
One Studio. Every Touchpoint.
100+
Brands. One Studio.
Delivered branding, packaging, web and social experiences for businesses across India and beyond. Ready to build the brand, the box, the site, and the feed?
Start a project →