Dr. Rachna Buxani Personal Branding Website Design and Development
01Advocacy
02Speaking engagements
03Publications
Dr. Rachna Buxani
Personal Branding Website
Case Study
Dr. Rachna BuxaniPersonal Branding WebsiteDesign and Development
Project Overview
Dr. Rachna Buxani-Mirpuri is a Miami-based Licensed Mental Health Counselor, author, speaker, and founder of Buxani Counseling Care. Her professional journey spans Dubai, the Cayman Islands, and the United States, with experience across educational, government, and private practice settings.
Brij Design Studio approached this project as a personal branding website design initiative, with the objective of presenting her professional identity, clinical expertise, personal journey, and contributions to mental health awareness through one cohesive digital platform.
The challenge was to bring together multiple dimensions of her profile, from her counselling experience and specialisations to her publications, speaking engagements, and advocacy. The website needed to communicate her expertise while retaining the human story behind her work. Our focus was on structured storytelling, professional presentation, clear content organisation, and a user-friendly interface that helps visitors understand who she is, what she specialises in, and how her work supports mental health awareness.
01 · Personal Branding
Personal Branding Website Design for a Mental Health Professional
The brief
A personal branding website for a mental health professional needs to communicate more than qualifications and services. It should present the person's professional philosophy, experience, areas of expertise, and individual perspective in a way that builds understanding and credibility.
The profile
For Dr. Rachna Buxani, Brij Design Studio focused on creating a digital profile that brings her professional identity and personal journey together. The website concept centres on presenting her as a counsellor, founder, author, speaker, and advocate for mental health awareness.
The approach
The approach was to organise these different aspects of her career into a coherent narrative, helping visitors explore her work beyond her clinical practice. By combining professional information with personal storytelling, the website creates a platform for communicating her expertise, values, and contribution to the mental health field.
Professional identity
Professional philosophy
Mental health awareness
02 · The Journey
Telling the Professional Journey of Dr. Rachna Buxani
A defining element of this project was presenting Dr. Rachna's professional journey in a way that connects her international experience with her current work in Miami.
Brij Design Studio's content-led approach focused on bringing this journey into the website narrative. Rather than presenting her experience as a list of positions, the objective was to communicate the progression of her career, her exposure to diverse cultural environments, and the professional experience that informs her approach to mental health counselling.
The journey
Dubai, the Cayman Islands, and the United States
01
Dubai
Her career began in Dubai, where she worked in school-based counselling and held a counselling coordination role across the GEMS Education network.
02
The Cayman Islands
Her journey later took her to the Cayman Islands, where she worked in counselling services and community mental health settings,
03
Miami, Florida
before establishing her practice in Miami, Florida.
03 · Specialisations
Showcasing Clinical Specialisations and Areas of Expertise
For a mental health professional, communicating specialisations clearly is an essential part of personal branding. Visitors need to understand the areas a practitioner works with and the professional approaches that inform their practice.
The website content was planned to give these areas a clear structure, helping visitors distinguish her primary specialisation from her broader clinical experience. The objective was to make complex mental health topics more accessible while presenting her professional expertise responsibly and clearly.
Current clinical focus
Narcissistic family trauma and recovery
Dr. Rachna's current clinical focus includes narcissistic family trauma and recovery, particularly the long-term impact of dysfunctional family systems and childhood emotional experiences. Her areas of expertise also include childhood emotional neglect, attachment-related concerns, emotional abuse recovery, family dynamics, anxiety, depression, parenting, and relationship challenges.
Childhood emotional neglect
Attachment-related concerns
Emotional abuse recovery
Family dynamics
Anxiety
Depression
Parenting
Relationship challenges
04 · Credentials
Personal Brand Positioning Through Professional Credentials and Experience
A strong professional profile needs to communicate qualifications and experience without overwhelming visitors with technical information. For Dr. Rachna Buxani, the website brings her professional credentials, international experience, clinical interests, and leadership journey into one organised digital profile.
The content approach focuses on presenting these credentials alongside relevant career experience and areas of expertise. This creates a more complete picture of her professional identity, helping visitors understand both her qualifications and the direction of her current work.
Her professional designations include Licensed Mental Health Counselor (LMHC), National Certified Counselor (NCC), Board Certified Tele-Mental Health Provider (BC-TMH), and Certified Narcissistic Abuse Treatment Clinician (NATC).
LMHC
Licensed Mental Health Counselor
NCC
National Certified Counselor
BC-TMH
Board Certified Tele-Mental Health Provider
NATC
Certified Narcissistic Abuse Treatment Clinician
05 · Author & Speaker
Author Branding and Thought Leadership
Dr. Rachna's identity extends beyond counselling into writing, public education, and mental health advocacy. Her published work includes A Pint of Patience with a Dollop of Love: A Recipe for Parenting and Unseen: A Therapist's Reflection on a Daughter's Journey Through a Narcissistic Father's Shadow.
These publications provide another dimension to her personal brand, connecting her professional knowledge with accessible discussions about parenting, family dynamics, and the effects of childhood experiences.
The website's content strategy gives her work as an author and mental health educator a place within the broader professional narrative. The aim is to communicate the relationship between her clinical interests, written work, and public engagement, positioning the website as a central destination for visitors seeking to understand her expertise and contributions.
01Speaking
02Client voices
06 · Content Strategy
Website Content Strategy and Professional Storytelling
One of the central challenges of a personal branding website is deciding how to present a large amount of professional information without making the experience feel fragmented or overwhelming.
For Dr. Rachna, the content needed to cover her biography, international career, clinical specialisations, qualifications, publications, and advocacy. Brij Design Studio's approach focused on creating a logical content hierarchy, using clearly defined sections to help visitors explore each aspect of her profile.
The storytelling needed to remain professional and informative while communicating the human purpose behind her work. By aligning content structure with the website's visual presentation, the project focused on creating a consistent narrative that connects her journey, expertise, and professional mission.
07 · UI/UX
UI/UX Design for a Personal Branding Website
A personal branding website must make it easy for visitors to move between different aspects of a professional's identity. For Dr. Rachna, this meant creating a coherent browsing experience across her biography, areas of expertise, publications, and professional activities.
01
Tablet and phone
03
Tablet
What we delivered
Scope of Work
01
Personal branding website design
→02
Professional profile presentation
→03
Biography and career journey content
→04
Clinical specialisation and expertise presentation
→05
Professional credentials and experience organisation
→06
Author and publication profile presentation
→07
Website content strategy and writing
→08
Information architecture and content hierarchy
→09
User interface and user experience design
→10
Professional storytelling and digital brand presentation
→Questions & Answers
Frequently Asked Questions
The objective was to create a personal branding website that brings together Dr. Rachna's professional journey, counselling expertise, clinical specialisations, publications, and mental health advocacy in one cohesive digital experience.
It is a website that presents a practitioner's qualifications, professional journey, areas of expertise, approach to care, and public work, helping visitors understand the person behind the professional practice.
Personal branding helps mental health professionals communicate their experience, professional focus, values, and educational work clearly while creating a consistent digital identity.
The content focuses on her professional journey from Dubai to the Cayman Islands and Miami, her experience in educational and counselling settings, and her work establishing and leading Buxani Counseling Care.
Her primary focus is narcissistic family trauma and recovery. Her broader clinical expertise includes childhood emotional trauma, emotional neglect, family dynamics, anxiety, depression, parenting, and relationship concerns.
Clear presentation helps visitors understand a practitioner's professional focus and distinguish specialised expertise from broader areas of clinical experience.
Her books extend her professional voice beyond counselling sessions, allowing her to share perspectives on parenting, family dynamics, and the lasting effects of childhood experiences with a wider audience.
Content strategy helps organise biography, qualifications, expertise, publications, and professional activities into a logical narrative that is easier for visitors to understand and navigate.
UI/UX design helps visitors navigate different sections, find relevant information, and explore a professional's experience and expertise through a consistent browsing experience.
Yes. Brij Design Studio offers website design and content services for professionals who need to communicate their experience, expertise, credentials, and personal brand through a structured digital presence.
A clinic website generally focuses on the organisation, its services, and its team. A personal branding website places the individual at the centre, communicating their journey, expertise, professional philosophy, publications, and public contributions.
Brij Design Studio combines content strategy, professional storytelling, visual design, and user experience planning to create digital profiles that communicate an individual's expertise and professional identity.
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