Masrico Social Media Marketing
Brij Design Studio partnered with Masrico, a startup specialising in flavoured cashews and almonds, to establish its digital presence and build a distinctive identity in the snacking market. Our social media marketing strategy focused on positioning Masrico as a premium flavoured nuts brand for modern Indian consumers. Through product-focused content, influencer collaborations, engaging campaigns and festive promotions, we helped introduce the brand to new audiences. Our approach connected brand awareness with online purchase opportunities by directing interested consumers to its Amazon store, supporting product discovery and long-term brand development.Building a Premium Healthy Snacking Brand
Our objective was to position Masrico as more than a conventional dry fruit brand. We wanted to create a premium identity around flavoured nuts and contemporary healthy snacking. The communication focused on modern consumers who enjoy exploring new flavours and convenient snacking choices. Through distinctive visuals, product storytelling and consistent social media campaigns, we highlighted the appeal of Masrico’s flavoured cashews and almonds. The strategy helped establish a recognisable brand personality, communicate product value and build relevance among India’s younger, lifestyle-conscious audience.Product-Focused Social Media Marketing Agency
As a product-focused social media marketing agency, Brij Design Studio developed content that made Masrico’s flavoured cashews and almonds appealing to potential customers. Our approach included product showcases, creative posts, promotional campaigns and engaging social media formats. We focused on communicating flavours, packaging and everyday snacking occasions while encouraging audiences to explore the products. Influencer collaborations further supported product discovery and brand awareness. By directing interested users to Masrico’s Amazon store, we connected social media engagement with online shopping opportunities and helped move potential customers closer to making a purchase.Festive Marketing and Gifting Campaign
Festive occasions offered an opportunity to introduce Masrico as more than an everyday snacking brand. We developed creative marketing ideas that presented its flavoured nuts packs as thoughtful gifting options for celebrations, family gatherings and special moments. Through seasonal creatives and occasion-led communication, we connected the products with the spirit of gifting and togetherness. The campaigns highlighted how premium flavoured cashews and almonds could become part of festive celebrations. This approach helped expand the brand’s relevance beyond regular snacking and build an association with gifting and happy occasions.Social Media Marketing for Healthy Snack Brands
Social media marketing for healthy snack brands requires a balance of product appeal, engaging communication and audience connection. For Masrico, we developed a strategy that presented flavoured cashews and almonds as premium, contemporary snacking choices for modern Indian consumers. Our work included product-focused content, influencer engagement, promotional campaigns and festive communication. We also connected social media discovery with Amazon shopping opportunities, encouraging interested audiences to explore the products. This integrated approach helped establish Masrico’s digital identity, create category awareness and build a stronger connection with consumers looking for flavourful snacking options.MasricoSocial Media Marketing
Building a Premium Flavoured Nuts Brand
Project Overview
Masrico Social Media Marketing
Building a Premium Flavoured Nuts Brand
Client
Masrico
Category
Flavoured Cashews & Almonds | Healthy Snacking
Project
Social Media Marketing & Brand Building
Scope
Recognition
Awareness among modern Indian consumers
Credibility
Creator experiences and genuine reviews
Identity
A distinct place in premium flavoured nuts
The Brief
A Premium Place in India's Healthy Snacking Market
Masrico, a startup specialising in flavoured cashews and almonds, partnered with Brij Design Studio to establish its presence in India's growing healthy snacking market.
The objective was to position Masrico as a premium flavoured nuts brand appealing to modern Indian consumers, particularly the younger generation looking for interesting and convenient snacking choices. Our social media strategy focused on product-led communication, brand building, influencer engagement and customer acquisition.
From creating awareness to directing interested audiences to the Amazon store, we developed an integrated approach to help Masrico build recognition, establish credibility and create a distinct identity in its category.
02 · Building a Premium Healthy Snacking Brand
Not communicated asjust flavoured dry fruits.
Premium.Flavourful.Contemporary.
Rather than communicating the products as just flavoured dry fruits, we positioned them as premium, flavourful and contemporary snacking choices.
Our first objective was to establish a clear identity for Masrico in the competitive snacking market. We developed communication that connected with modern Indian consumers who enjoy experimenting with flavours while looking for better snacking alternatives.
The visual language and content focused on product appeal, flavour discovery, packaging and everyday consumption occasions. This helped Masrico create a distinctive brand personality and build relevance among its target audience.
Product-Focused Social Media Marketing
Our objective was to make the products desirable while giving audiences reasons to explore and purchase them.
Product communication was at the heart of our social media strategy. We created engaging content that highlighted Masrico's flavoured cashews and almonds, showcasing their variety, packaging and snacking appeal.
Through creative posts, product promotions and engaging social media formats, we developed a consistent communication approach that encouraged users to discover the brand.
We also focused on converting social media interest into purchase intent by directing potential customers to Masrico's Amazon store, creating a connection between brand awareness and online sales.
Carousel · Makhana or Popcorn?
Influencer Marketing & Amazon Review Engagement
Trust Built Through Real Product Experiences
01Creators & product seeding
To build credibility for a new brand, we worked on influencer engagement initiatives that introduced Masrico's products to relevant audiences. We reached out to creators, sent products for them to experience and encouraged authentic product-led content.
02Discovery through Amazon
We also facilitated product discovery through Amazon, encouraging interested creators to order products from the platform and share their genuine feedback. These activities supported product visibility and helped generate customer-facing content and reviews.
03Authentic conversations
The objective was to build trust through product experiences and authentic conversations, helping Masrico establish credibility as it entered the market.
Creating a Distinct Category in Healthy Snacking
We wanted Masrico to stand out from conventional dry fruit brands by creating a stronger association with flavoured nuts and contemporary snacking.
Our content highlighted the experience of enjoying flavoured cashews and almonds, making them relevant to everyday snacking occasions.
We developed communication around taste, convenience, product variety and lifestyle appeal.
By consistently reinforcing this positioning, we helped the brand build a recognisable identity within the premium flavoured nuts and healthy snacking space.
Flavour Posts · IPL Snack Pack
Festive Marketing & Gifting Campaigns
Part of Customers' Happy Moments, All Year Round
Festive occasions presented an opportunity to position Masrico beyond everyday snacking. We developed creative campaign ideas that showcased its product packs as thoughtful gifting options for celebrations, family gatherings and special occasions.
Our communication highlighted how flavoured nuts could become part of festive moments, adding a contemporary touch to traditional gifting choices. Through seasonal creatives and occasion-led promotions, we helped Masrico connect its products with celebrations and gifting behaviour.
This approach supported the brand's aspiration to become part of customers' happy moments throughout the year.
Festive gift box
Raksha Bandhan
Diwali gifting
From Brand Awareness to Online Purchase Intent
One Connected Customer Journey
Our social media strategy connected different stages of the customer journey.
Rather than treating social media as an isolated communication channel, we used it as a platform to introduce the brand, communicate product value and encourage shopping action.
This integrated approach helped Masrico develop its digital presence and create a stronger foundation for organic brand growth.
Awareness
Product-focused content introduces the brand.
Discovery
Influencer engagement takes the products to new audiences.
Credibility
Creator content and genuine reviews build trust.
Amazon Store
Interested audiences move closer to purchasing.
Scope of Work
What we delivered for Masrico
01
Social Media Strategy and Brand Positioning
02
Premium Healthy Snacking Brand Communication
03
Social Media Content Creation
04
Product-Focused Creative Campaigns
05
Flavoured Nuts Product Promotions
06
Influencer Marketing and Product Seeding
07
Amazon Store Traffic Direction
08
Amazon Review Engagement Initiatives
09
Festive Marketing Campaigns
10
Gifting and Seasonal Promotions
11
Brand Awareness and Audience Engagement
More Work
Our work that will interest you
→
→
→
Journal
Blogs you may like
Questions & Answers
Frequently Asked Questions
Brij Design Studio developed a social media marketing strategy focused on positioning Masrico as a premium flavoured nuts and healthy snacking brand. Our work included product-led content, influencer engagement, brand communication and festive campaigns to introduce the brand to modern Indian consumers.
Social media marketing helps healthy snacking brands showcase their products, communicate their unique flavours and connect with relevant audiences. Engaging product content, influencer collaborations and promotional campaigns can create awareness, encourage product discovery and direct interested consumers to online shopping platforms.
Influencer marketing allows flavoured nuts brands to reach relevant audiences through product experiences and creator recommendations. Product seeding, tasting experiences and authentic content can help introduce new flavours, generate conversations and build familiarity with the brand.
Social media can support Amazon sales by directing interested audiences to the brand's Amazon store. Product-focused creatives, promotional content and influencer campaigns can encourage users to explore product listings and make purchases. This connects social media discovery with an online buying destination.
Flavoured nuts can be presented as contemporary gifting options through festive-themed packaging communication, seasonal campaigns and occasion-led content. By showcasing product packs as suitable for celebrations, family gatherings and special moments, brands can expand their appeal beyond everyday snacking.
Brij Design Studio offers social media strategy, product-focused content creation, brand positioning, influencer marketing, product promotions, festive campaigns and digital brand communication. Our approach helps food and snacking brands establish their identity, engage audiences and create opportunities for online product discovery.
Social Media Marketing Agency in Mumbai
Launching a food brand? Let's make it the one people crave.
Let's Talk →