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Brij Design Studio

brij design studio, design studio in mumbai, product design studio in mumbai, graphic design studio, branding design studio, packaging design

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D03, Parle Colony, Sahkar Road,
Vile Parle (East), Mumbai 400057

+91 98335 89989
birju@brijdesignstudio.com

Designing Studio

At Brij Design Studio, we believe great design is created through strategy, creativity, and meaningful storytelling. As a leading Designing Studio, we specialize in building impactful brand identities, packaging solutions, and visual communication systems that help businesses grow. Our team combines innovative thinking with market understanding to create designs that connect emotionally with audiences. From startups to established brands, we craft experiences that are visually compelling, strategically aligned, and built for long-term brand success across digital and physical platforms.

Designing Services

Our comprehensive Designing Services are tailored to help brands establish a strong and memorable market presence. From branding and packaging to website design and marketing communication, we create creative solutions that align with business goals and customer expectations. Every service is backed by research, strategy, and innovative design thinking. We focus on creating cohesive visual systems that improve brand recognition, customer engagement, and business growth. At Brij Design Studio, our services are designed to deliver impactful experiences that strengthen brand value and market visibility.

Design Workflow

Our Design Workflow is structured to ensure clarity, creativity, and collaboration at every stage of the project. We begin with understanding your business goals, audience, and market positioning before moving into research, conceptualization, and design development. Through continuous feedback and refinement, we ensure every visual element aligns perfectly with your brand identity. This organized workflow helps us maintain consistency, improve communication, and deliver impactful results efficiently. At Brij Design Studio, every workflow is carefully planned to transform ideas into strategic and visually engaging brand experiences.

Designing Process

Our Designing Process combines creativity with strategy to create impactful brand experiences. We start with discovery sessions and research to understand your business vision and customer expectations. From there, we develop creative concepts, explore design directions, and refine visuals through collaboration and feedback. Every stage of the process is approached with attention to detail and a strong focus on brand communication. Whether it is branding, packaging, or digital design, our process ensures every outcome is purposeful, aesthetically strong, and aligned with your business objectives.

Design Studio

Brij Design Studio is a creative space where innovation, strategy, and design come together to build memorable brands. We focus on creating meaningful visual identities that help businesses connect with their audiences more effectively. Our expertise spans branding, packaging, websites, and communication design, allowing us to provide complete creative solutions under one roof. With a passion for storytelling and modern aesthetics, our Design Studio develops experiences that are not only visually appealing but also strategically crafted to support long-term business growth and brand recognition.
Design Thinking Approach
Our Design Thinking Approach focuses on solving business challenges through creativity, research, and user-centered design. We believe successful design begins with understanding people, their behavior, and their expectations. By combining empathy, innovation, and strategic thinking, we create solutions that improve customer experiences and strengthen brand communication. This approach helps us develop meaningful branding, packaging, and digital experiences that connect emotionally with audiences. At Brij Design Studio, design thinking allows us to create solutions that are practical, impactful, and aligned with long-term business goals.
Design Development
Design Development is the stage where ideas evolve into polished and impactful visual experiences. At Brij Design Studio, we refine every creative detail including typography, colors, layouts, packaging elements, and communication assets to ensure consistency and quality. Our team focuses on balancing aesthetics with functionality so every design not only looks visually appealing but also performs effectively in the market. Through careful planning, collaboration, and strategic refinement, we create brand experiences that communicate clearly, enhance customer engagement, and strengthen overall brand identity.

Brij Design Studio · Mumbai · 20+ years

A designing studio that shows its working.

Most studios show you the finished pack. This page shows everything before it: the questions, the shelf research, the pencil sketches, the redlines and the files that go to press. Six stages, run by founders Birju and Kruti Chatwani, who have led the studio for over 20 years.

We'll take it through all six stages below. It stays in your browser.

Design workflowSix stages. Watch them happen.

Scroll, and a pack gets made in front of you, from a blank page to a shop shelf. This designing process sits behind our work for 100+ brands, from listed groups to first-time founders.

01Initial consultation & discovery

We ask before we draw.

Every project starts with a conversation, at our studio in Vile Parle or on a call. We ask about your business, your buyer, your price point and where the product will be sold, then write it all into one brief we both agree on. Good questions here save weeks later.

You get
A written brief: goals, audience, positioning and deliverables.
Your part
Honest answers, and anything you already know about your buyers.

02Research & design inspiration

We study the shelf before we add to it.

We look at your category the way your buyer meets it: on a crowded shelf, as a thumbnail on a phone, in a search result. We map competitors, collect references and look for the gap, the place where your brand can stand out instead of blending in.

You get
A competitor and shelf audit, plus a reference board.
Your part
Tell us who you lose sales to.

03Concept development

Many sketches. A few real ideas.

Ideas start as pencil sketches, because they are quick to make and easy to throw away. We explore several directions for the mark, the type and the pack, then bring you the strongest routes on realistic mock-ups, each with the thinking behind it.

You get
Concept routes on mock-ups, with the reasoning for each.
Your part
Pick a direction, or tell us why none feels right.

04Design iteration & feedback

Feedback is where it gets good.

You comment, we refine. Type, colour, claims and hierarchy get tighter with every round, until the pack reads in two seconds from arm’s length. We explain what we changed and why, so the decisions stay yours.

You get
Revised designs after each round, with notes on what changed.
Your part
One combined set of comments per round. It really helps.

05Final design development

Every millimetre, final.

Now the design becomes a working system: dielines, type sizes, colour for print, legal copy, barcodes and every variant in the range. We check proofs with your printer, including finishes like spot UV and gold foil.

You get
Print-ready artwork for every variant, checked against the dieline.
Your part
Final sign-off on content: ingredients, MRP, legal lines.

06Delivery & implementation support

Out of the studio. Onto the shelf.

We hand over every file, named and organised so your team and your printer can find them: print files, brand guidelines, digital creatives and website assets. Then we stay on, because packs get reprinted, ranges grow and launches need support.

You get
Final files, brand guidelines and launch creatives.
Your part
Launch it. Then tell us how it sold.
See it on real projects

Design thinking approachPeople first. Pixels second.

Design thinking can sound grand. For us it means three questions, asked before anyone opens a design file. The idea lives where all three answers overlap.

  1. AThe buyer

    What do they notice in two seconds? What makes them trust it, or put it back on the shelf?

  2. BThe business

    Price, margin, range, channels, reprints. A design has to work on a spreadsheet too.

  3. CThe shelf

    Next to six rivals under shop lights, or as a thumbnail on a phone. We design for where it is actually seen.

Designing servicesOne process. Five crafts.

The six stages run under every service we offer. Pick one, or let one team carry your brand from its name to its search results. See all our brand designing services.

Industries we design forNine aisles. One standard.

From spice pouches to jewellery boxes, every category has its own rules on the shelf. Reach for one.

FMCG Brands

Pouches, cartons and labels that win a two-second glance in a crowded aisle, and stay consistent across a whole range.

CJH masala pouches
CJH masala pouch packaging design

Food & Beverage

Sweet boxes, restaurant identities, menus and labels that make people hungry before they open anything.

RAMAS luxury sweet box
RAMAS luxury sweet box design

Cosmetics & Beauty

Boxes, tubes and jars that feel premium in the hand and still read clearly on a phone screen.

Packaging design

Home Decor & Lifestyle

Candles, gift boxes and home brands, where the unboxing is part of the product.

House of Aroma Diwali boxes
House of Aroma Diwali gift box design

Wellness & Healthcare

Trust comes first: clear claims, a calm hierarchy and nothing that overpromises.

Harrit herbal packaging
Harrit herbal hair oil packaging

Fashion & Apparel

Labels, tags, bags and online stores that carry a look from the rack to the screen.

Sepia Stories online store
Sepia Stories sustainable clothing

Electronics

Boxes that explain the product before it is opened, and still look good after the courier is done with them.

Packaging design

Luxury Products

Rigid boxes, foils and jewellery brands, where every millimetre gets noticed.

St. Regis welcome pack
St. Regis luxury welcome pack designed for House of Aroma

Startups & Emerging Brands

First name, first logo, first pack, first website. One team can take you from an idea to a launch.

Branding

Our design philosophySimple enough to remember. New enough to notice. True enough to trust.

What makes our design studio different?

  1. 01

    Strategy before style.

    We decide what the design has to do before we decide how it looks.

  2. 02

    Research you can see.

    Shelf audits and competitor maps are shared with you, so every choice has a reason behind it.

  3. 03

    Stories, not decoration.

    Every colour, word and picture has a job to do in the brand’s story.

  4. 04

    Modern, built to last.

    We skip trends that date in a year. The goal is a brand that still works at its tenth reprint.

  5. 05

    Many industries, one standard.

    FMCG, food, beauty, wellness, fashion and luxury all get the same rigour.

  6. 06

    You are in the room.

    Founders on every file, and you see the work at every stage, not only at the end.

  7. 07

    Brand and pack under one roof.

    Identity, packaging, CGI, web and SEO happen in one studio, so nothing gets lost between agencies. That includes our graphic designing services.

Clients100+ brands. One way of working.

From listed groups to first-time founders, across food, beauty, finance, fashion and more.

  • Aditya Birla Group
  • Fair & Lovely
  • Currencies Direct
  • House of Aroma
  • ISCR
  • Caara
  • Amandeep
  • Jewel Studio
  • Kweens
  • Glozing
  • Call It Candles
  • Moms
  • Mistro
  • JDCI
  • Farha's
  • Cuivre Styles
  • DAFI
  • Hard Rock Cafe
  • Kaya Life
  • Collabera
  • Noraah
  • Maple Leaf
  • Granum
  • Babymeal
  • Gokrunchee
  • KPH
  • Dimple Shah
  • Healthy You
  • Milk Systems
  • Message
  • Fun Gym
  • Elemention
  • CRC
  • Balzo
  • Birla Sun Life Insurance
  • CII
  • Birla Cellulose
  • HVK
  • Derby
  • Bienaura
  • Shree Shree Export Corporation
  • Kidolac
  • Gateways
  • Délicieux Ventures
  • Mind Body
  • Cloud 9
  • M.J. Coaters
  • Figure In
  • Directologies
  • City Events
  • 9AM

FAQQuestions about how we work.

What does a designing studio actually do?

A designing studio turns a business idea into things people can see and choose: a name and logo, packaging, a website, social content. At Brij Design Studio that covers branding, packaging design, website design and digital marketing, all done in-house in Mumbai.

How does your designing process work?

In six stages: consultation and discovery, research, concept development, iteration and feedback, final design development, and delivery with implementation support. You see the work and comment on it at every stage, not only at the end.

How long does a project take?

Packaging usually takes 2 to 6 weeks from brief to print-ready files. A brand identity takes 3 to 6 weeks, and a website 4 to 8. More products or pages add time, and you will know how much before we start.

How many concepts and revisions do we get?

It depends on the project, and we agree it in the scope before we start, so there are no surprises. We explore many routes inside the studio and present the strongest ones, each with the reasoning behind it.

Do you do branding and packaging together?

Yes, and it works best that way: the logo, the pack and the website come from one team and one idea. Naming, identity, packaging, photography, websites and SEO all happen in-house.

Do you handle printing?

Yes, up to the press. We prepare print-ready artwork, check proofs and work with printers on finishes like spot UV and gold foil, as we did for House of Aroma’s Diwali boxes.

What industries do you work with?

FMCG, food and beverage, cosmetics and beauty, home decor and lifestyle, wellness and healthcare, fashion, electronics, luxury, and plenty of first-time founders. Clients range from groups like Aditya Birla to new brands launching their first product.

What will it cost?

It depends on the scope: one label and a 90-product range are different jobs. Tell us what you are making, how many products or pages, and your launch date, and we will send you a clear scope and quote.

Your turnLet’s make Your Brand for real.

Tell us what you are making. A brand, a box, a website, or all three.

Start a project Chat on WhatsApp

+91 98335 89989birju@brijdesignstudio.com