Quicfood Ready To eat Food box design
Successful packaging design depends on several factors. Foremost, the quality of images must be high. In addition, typography must be carefully chosen to enhance the overall look and feel of the packaging. Finally, the content on the pack must connect with every customer in order to be effective. When all of these elements come together, packaging design can truly shine.
In India, communicating in regional languages can be both interesting and challenging. QuicFood needed to use the right typography to connect with their target audience and create brand awareness for their ready instant mix food category.
To attract our Indian market, the packaging design of Quicfood’s instant mix product highlights local elements. The design includes traditional patterns and colors that are typically linked with the local culture. Moreover, the packaging was made with sustainable board materials to reflect the brand’s values of eco-friendliness. The packaging finally displayed the product’s information, instructions, nutritional information, and ingredients list. The design caught the eye and stood out on the shelves, making it easy for customers to recognize and buy the product.
Our goal was to design packaging that accurately conveys the essence of a tiffin for this ready-to-eat food pack. Our four variants, each featuring a different cuisine, were designed with an emphasis on ease of cooking and delivering on their promised flavors.
FAQ'S
Packaging box design plays a crucial role in attracting customers, conveying brand identity, and protecting the product during transit.