From sketches and strategy boards to motion graphics and flavor cues, our design process was rooted in consumer insight. We dove deep into packaging psychology, shelf behavior, and visual storytelling techniques that don’t just attract — they convert.
Whether it’s wrapping design, brand tone, or engaging reels, everything was crafted to create a complete brand experience — not just a candy.
Fruity’s Strawberry Jelly Candy is more than a sweet treat — it’s a juicy moment, captured in color, texture, and taste. Our branding and packaging brought that moment to life. From the cheeky positioning line “Strawberry ka Real Chushka” to a wrapper that tempts at first glance, this project is a celebration of what happens when creativity meets chewiness.
At Brij Design Studio, we approach every candy wrapper design with a deep understanding of both the consumer mindset and the power of visual storytelling. Our process blends strategic design ideation, research into retail behavior, and a passion for creative packaging design that turns products into experiences.