House of aroma SEO marketing
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How House of Aroma Achieved 15X Growth in Search Visibility Through Strategic SEO
Industry
Fragrance, Wellness, Home Decor
Location
India
No. of Visitors
8,200 per month (organic)
Brij Design Studio for House of Aroma
❯ Intent-Led SEO Turned Scent Curiosity into Wellness Authority
❯ Achieved 8.2K organic visitors growth in just 12 months.
Ranked on Page 1 for high-intent keywords like diffuser oil for sleep, lavender aroma oil, and essential oil gift set.
Built trust and traffic by applying The Golden Circle Strategy—starting with “What is aroma oil?” to “How do scents improve sleep?” and finally “Why fragrance is essential to wellness rituals.”
Category Creation Through Search
We didn’t just optimize—we educated. By aligning content with what users were truly searching for, House of Aroma became more than a product—it became the answer to how scent can shape mood, focus, and daily self-care.
From ingredient breakdowns to aromatherapy guides, our SEO strategy transformed symptom-like queries into scent-based lifestyle solutions, positioning House of Aroma as a leader in the wellness fragrance space.
House of Aroma: What Do They Do?
House of Aroma is a premium fragrance and wellness brand from India, offering a wide range of aroma oils, scented candles, diffusers, and essential oils designed to enrich everyday living. Their products are crafted with attention to detail and rooted in the idea that wellness begins with the senses. With a focus on natural ingredients, sustainable packaging, and the therapeutic power of aromas, House of Aroma helps create immersive and calming environments—whether at home, work, or personal spaces. The brand blends luxury with wellness, combining modern design with age-old aromatherapy wisdom to build a niche in the home fragrance category.
Identifying the Root SEO Challenge for House of Aroma
When House of Aroma partnered with Brij Design Studio, the brand had strong offline potential but lacked digital discoverability. Despite high product quality and a well-defined niche, the website traffic was minimal, and search engine rankings were low across important keywords related to aromatherapy, scented candles and home fragrances. The challenge wasn’t just competition—it was awareness. Users didn’t always search with brand recall; they searched with intent—“best diffuser oil for sleep”, ” candles online”, “essential oils for stress”—but House of Aroma wasn’t showing up for these terms.
The solution was clear: strategic content creation, on-page optimization, and technical SEO refinement to align the website with high-volume, high-intent keywords. The goal wasn’t just to rank—it was to connect with wellness seekers at the exact moment they were searching for solutions.
How the Transformation Started
Our SEO strategy began with understanding the user journey. Most customers didn’t know where to begin with aromatherapy or the difference between various aroma products. We used a “search with curiosity” approach—developing content that directly answered users’ questions and anxieties:
1. Which essential oil is good for sleep?
2. Which essential oil is good for sleep?
3. Aroma diffusers for home
4. Can aroma oils improve concentration?
5. How to use a diffuser the right way?
6. Are fragrance oils safe for kids or pets?
This content didn’t push a product—it solved a problem. It built trust.
Simultaneously, we conducted a full SEO audit—optimizing product descriptions, improving internal linking, compressing site speed, and enriching meta titles and H1s to match real search queries. The content pillars were built on intent-based topics, ranging from product education to mood-based fragrance recommendations.
As traffic grew, we expanded into seasonal and trend-based SEO—curating content for Diwali gifts, wellness hampers, festive aromas, and gifting guides. These not only drove traffic but also improved conversion intent.
The Outcome
Over 12 months, our SEO efforts resulted in significant and measurable growth:
Growth Trajectory:
1. Website Visitors:
Increased from 600 to 8,200/month – a 6X organic traffic surge
Increased from 600 to 8,200/month – a 6X organic traffic surge
2. Search Impressions:
Jumped from 8,000 to 215,000+ monthly
Jumped from 8,000 to 215,000+ monthly
3. Keywords on Page 1:
Increased from 6 to over 500 ranking keywords
Increased from 6 to over 500 ranking keywords
By building content around real queries and optimizing product pages with SEO-friendly language, House of Aroma became more than a fragrance brand—it became a go-to source for scent-based wellness solutions online.
Top Search Performance Highlights:
Keyword | Monthly Search Volume | Ranking |
Scented Candles | 49,000 Page 1 | Position 2 |
candles with scent | 49000 Page 1 | Position 2 |
aromatherapy diffuser | 12000 Page 1 | Position 10 |
perfume scented oils | 12000 Page 1 | Position 2 |
aromatic therapy oils | 7000 Page 1 | Position 3 |
essential oils and diffusers | 6500 Page 1 | Position 4 |
natural oils for diffuser | 6500 Page 1 | Position 5 |
lavender aromatic oil | 5400 Page 1 | Position 3 |
electric diffuser | 5000 Page 1 | Position 4 |
sleeping spray | 5400 Page 1 | Position 3 |
House of Aroma's Journey from Fragrance to Feel-Good
Partnering with Brij Design Studio allowed House of Aroma to expand its footprint from a niche wellness brand to a searchable, discoverable, and desirable name in the digital space. Today, when people seek answers about mood-based oils, diffuser usage, or fragrance gifting ideas—they find House of Aroma ranking with authentic, helpful, and beautifully written content.
Each article educates users on the ‘what’, ‘how’, and ‘why’ behind aromatherapy. We didn’t just market products—we built an experience-driven narrative around self-care and intentional living. From sleep rituals to gifting guides, every page now reflects the calm, clarity, and mindfulness the brand stands for.
SEO at Brij Design Studio: Strategy Meets Storytelling
At Brij Design Studio, we see SEO as more than keywords and rankings—it’s a way to craft meaningful discovery. For House of Aroma, we:
1. Conducted comprehensive SEO audits
2. Created over 60+ blogs optimized for high-intent queries
3. Improved product pages with intent-driven copy
4. Built an internal link network that supports content flow and authority
5. Designed meta frameworks for better CTR and indexing
6. Used keyword maps to align brand language with user search behavior
We create SEO roadmaps that fuel organic growth and brand trust—ensuring that your website becomes the most helpful answer to what your audience is already searching for.
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