D03, Parle Colony, Sahkar Road,
Vile Parle (East), Mumbai 400057
+91 98335 89989
birju@brijdesignstudio.com
Packaging design that earns the pick-up, category by category.
We're a Mumbai-based packaging design agency working across pouches, boxes, bottles, and gift packaging each built for how it actually behaves on a shelf, not just on a screen.
Built for the hand, not the shelf edge
Pouches live or die on first grab texture, print clarity, and standing structure all have to work at arm's length. We design stand-up pouches and flexible packaging for coffee, snacks, and masalas, balancing shelf visibility with real production constraints.
Structure that carries the brand story
Boxes give us the most surface area to work with and the most responsibility to get right. From ready-to-eat food cartons to wellness and nutrition boxes, we design structural die-lines alongside the graphic system so both hold up in production.
Where the label does the talking
For bottles, tins, and jars, the label is the entire canvas colour, illustration, and typography have to communicate ingredients, trust, and category cues in a glance. Our label design work spans herbal, nutrition, and wellness products.
Unboxing as a brand moment
Gifting and luxury packaging get judged the moment they're picked up weight, finish, and the reveal all matter as much as the graphics. We design premium sweet boxes and gifting formats built for a memorable unboxing experience.
Every package is visual storytelling, not just a container
Colour palettes, typography, and illustration are chosen to convey a specific message before a customer reads a single word. For Madcaf, that meant earthy tones and leaf patterns to evoke calm; for Mom's, a single image of a mother holding food to evoke comfort and care. Packaging design at Brij Design Studio starts with the emotion we want on the shelf, then builds the structure and graphics around it.
100+ brands packaged
Delivered packaging design across food, wellness, cosmetics, and FMCG categories for brands across India.




















Frequently asked questions
We design pouch packaging, box packaging, bottle and label packaging, and luxury/gift packaging covering food, beverage, cosmetics, wellness, and FMCG categories from structural design through to final production files.
Packaging design includes the structural container the box, pouch, or bottle shape itself while label design focuses on the graphic and informational layer applied to that structure. We handle both together so they work as one system.
Yes. We work with startups needing their first packaging design as well as established brands refreshing an existing range, applying the same structural and strategic rigour to both.
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